Sunday, December 29, 2019

Fracking And The Public Health - 1230 Words

Hydraulic fracturing or fracking has become a concern both environmentally and in the public health sphere in Western Maryland. In analyzing these ideas, the environment and public health concerns intertwine in a discourse about the relationship on both power and knowledge. Fracking is a new issue for the state of Maryland to consider; therefore dominant narratives on this subject are still being developed and legitimized. Studies have been conducted in other regions around the world to analyze the various effects fracking has had on the environment and within communities, both economically and politically. However, despite the potential for Western Maryland to become a possible new site for fracking, there is a lack of literature that specifically analyzes the environmental and public health concerns as a discourse that may be detrimental to the people and the environment in this region. Also, as a result of fracking being a relatively new source of natural gas, there has yet to be a significant number of studies analyzing the health effects caused by fracking even in regions that have allowed fracking for a number of years. The Marcellus Shale underlies Western Maryland along with New York, Pennsylvania, and West Virginia and is the United States’ largest on-shore natural gas reserve (Marcellus Shale Safe Drilling Initiative, 2015). Maryland is unique in its fracking regulations as emphasized by former Governor Martin O’Malley, who in 2011 signed the Marcellus Shale SafeShow MoreRelatedWhy Fracking Is Not Be The Most Exciting Process1450 Words   |  6 PagesFracking may not be the most exciting process to learn about nor is it something many people want to get involved in but it s much more important than any of those people think. Fracking is the process of extracting fossil fuels by shooting a liquid into the ground that contains known and unknown chemicals. Just reading the description of the process of fracking can be a little freaky for some people and rightfully so. If one major oil company such as Chevron Corporation made the decision to findRead MoreThe Economic Report On Frackin g, Is It Worth It?1465 Words   |  6 PagesWeekly Economic Report Fracking, is it Worth it? Ron Withall Business 630, Dr. Lynn Reaser SUBJECT Our dependence on foreign oil and natural gas has created a vulnerability affecting our national security and economic stability. Up until this past decade there was an appreciable decline in our oil and natural gas production in the US and we were tied to world market price fluctuations. Oil prices and natural gas prices rose and fell based on OPEC’s and other large oil and natural gas producers’Read MoreFracking, An Unregulated Chemical Cocktail Essay1681 Words   |  7 PagesWhat is Fracking? Fracking is a mining approach in which a well in drilled thousands of feet deep into the Earth for the express purpose of gathering oil and gas from fuel reserves deep within its crust. Essentially, drill teams pierce through the planets sediment layers, water table and shale rock formations before placing a casing of cement as a sort of access valve to the raw fuel. This casing also acts as a channel for colossal amounts of water, sand and 50,000 gallons of fracking fluid usedRead MoreFracking And The Gas Industry1573 Words   |  7 Pageshydraulic fracturing, or â€Å"fracking,† is a process in which water and chemicals are injected into shale formations underground in order to release trapped natural gas. As fracking spreads throughout the United States, there are more and more reported cases of contaminated drinking water and illness among citizens living near fracking sites. Even with these cases, it is still difficult for the public to grasp just how dangerous fracking is to the public and the environment. Fracking is already legal inRead MoreRhetorical Situations And Their Constituents Essay1588 Words   |  7 Pagesrhetoric to persuade the audience to take the side of an individual candidate or even battling companies will use rhetoric in articles about their products so that the public will choose them over a different company. Rhetoric can be found all over the news and while doing research I came upon the article â€Å"Are We Fracking Away our Health?† To analyze the rhetoric of this article, we must look at the exigence, audiences, constraints, and any unforeseen ramifications of the article. Exigence defined byRead MoreFracking : A Ethical Issue By Using The Act Utilitarianism Approach1151 Words   |  5 Pagesbenefits and drawbacks of fracking, this paper attempts to address this ethical issue by using the act-utilitarianism approach. The first reason for using this approach, instead of Respect for Persons and Virtue Ethics, is because utilitarianism strongly supports the impartiality feature. Impartiality is paramount in this fracking case because there are lots of both direct and indirect stakeholders at stake. Local residents around fracking sites suffer from increasing health risk, while other peopleRead MoreNatural Gas : A Sustainable And Environmentally Friendly Gases1247 Words   |  5 Pagesseventy percent fewer emissions than coal and twenty percent fewer emissions than oil . Natural gas would also be much cheaper than oil per gallon and is environmentally sustainable; however, fracking, the process of extracting the natural gas, may not be as environmentally stable as many would think. Fracking is the process of drilling and injecting fluid at high pressure in order to crack shale rocks to extract natural gas. The water is mixed with sand and other toxic chemicals to help the processRead MoreFracking (Pro-Con)1159 Words   |  5 Pagesis a nightmare. Often the word ‘fracking’ itself raises a lot of concerns, protests, and controversies. Environmentalists and the general public who are not aware of the facts and statistics about fracking, what’s called the bigger picture, often tend to think that fracking is a major concern and its impact on environment and in the sector of public health is disturbing. While it is the responsibility of the citizens to analyze and understand the reality of fracking, it is also the duty of the governmentRead MoreIs Fracking Safer : Wastewater Injections Cause Human Made Earthquakes, But The Risk Can Be Reduced1142 Words   |  5 PagesAnnotated Bibliography Arizona State University. (2016, September 22). Research finds way to make fracking safer: Wastewater injections cause human-made earthquakes, but the risk can be reduced. ScienceDaily. Retrieved February 24, 2017 from www.sciencedaily.com/releases/2016/09/160922150659.htm The Arizona State University effectively relays the information from a research done to evaluate the use of fracking techniques in relation to the Texas earthquakes experienced in May of 2012. The research doneRead MoreAnalysis on the Ethics of Hydraulinc Fracturing835 Words   |  3 Pages Analysis on the Ethics of Hydraulic Fracking Despite the supposed short-term benefits that hydraulic fracturing, also called â€Å"fracking†, may provide for society, the amount of negative externalities conjured via this method of natural gas drilling heavily outweigh the pros. Proponents of the controversial drilling method support their argument referencing potential economic benefits gained from the extraction of hydrocarbons that were previously inaccessible by conventional technologies. However

Saturday, December 21, 2019

Television s Influence On Television - 1804 Words

Throughout history television has seen many changes such as improved acting, special effects, graphics, camera work, ideas, and many other changes. Cop/Investigation shows are the focus of his paper. Investigation shows in particular have become more in depth and realistic. During the 60’s television exploded. There was 245 million TV sets in American homes. At the time, that was more TV sets than people in the United States. With all the turmoil with the JFK assassination, early stages of the Vietnam War, the lifestyle of â€Å"Sex, Drugs, and Rock n’ Roll and others, television was used to reach out to people. During the 70’s television began to become even more popular because people started liking it more and people were able to afford it. That changed the way television was represented and what was on television. Cop shows from these two era’s started getting more realistic. Crime, cop, or investigation shows in the 70’s are more realistic tha n those shows of the 60’s. In the 60’s shows like â€Å"I Spy†, and â€Å"Adam 12† started to turn up. Starting in 1965 â€Å"I Spy† is about a pair of intelligence agents that go on secret missions around the world as a response to â€Å"James Bond† Movies. â€Å"A pair of American agents faces espionage adventures with skill, humor and some serious questions about their work. Robinson s cover is as a former Princeton law student and Davis Cup tennis player; Rhodes scholar Scott is his trainer as well as being a language expert.† (imdb.com) In this show,Show MoreRelatedAmerica s Influence On Television1583 Words   |  7 Pagesgeneral curiosity about the actors’ lives themselves and gave Hollywood a harsh reputation due to all of the scandals that occurred. In the 1950s, movies declined in their popularity and the American public turned their attention toward television. As a result, television became an American staple and T V shows were more convenient than movies, seeing as they could be watched without leaving the house. Now Americans can watch both movies and TV shows at home via DVDs, and are still interested in the personalRead MoreThe Effects Of Television On Children s Influence On Society1439 Words   |  6 PagesAccording to the statistics gathered by Nielson’s 20ll â€Å"State of the Trends in TV Viewing,† over 99% of Americans own at least one television and average a total of 34 hours 39 minutes of TV viewing per week (Citation). Outlets such as television shows and movies have the power to influence viewers both directly and indirectly in positive manners; being able to see someone like yourself has the ability to shape how you view yourself and the world. However, the problem lies in the fact that the majorityRead MoreTelevision s Influence On Our Vision On Worldview And Culture877 Words   |  4 Pagesmodern times, television (T.V.) has become a crucial part of our everyd ay lives. One relies on T.V. for news, entertainment, and knowledge. Consequently, television impairs our vision on worldview and culture. Television has an impacted influence on our judgement; as a result, it causes us to think that we are knowledgeable about everyone’s ethnic background. In actuality, we are blinded by the portrayal of cultures on television leading to ignorance of cultural history. Ultimately, television promotesRead MoreThe Media And Television Influences People s View Of Reality1489 Words   |  6 PagesThe theory that suggests the media and television influences people’s view of reality. George Gerbner and Larry Gross and a few other associates developed cultivation theory in 1976. â€Å"Cultivation Theory postulates that as individuals are exposed to more of a certain kind of television programs, each exposure plants sees that grow into a perspective that is largely influenced by the themes presented in the programs,† (Gerbner p.15). The re are different assumptions regarding the Cultivation TheoryRead More Television and Its Imapact on Society Essay1442 Words   |  6 PagesTelevision and Its Imapact on Society Introduction Vladimir Kosma Zworykin created a rudimentary versionof the television in 1924; however, the first realistically working television was made possible by Philo Taylor Farnsworth in the 1940s. These televisions were exceptionally expensive, consequently only the affluent members of society had access to them. It was only in 1960 beginning with the presidential election that the television became fashionable to the common public. FromRead MoreTelevision Is An American Staple Essay1042 Words   |  5 PagesTelevision is an American staple. According to Mitchell Stephens, Professor of Journalism and Mass Communication at New York University, Television as we know it, was first introduced in 1927.(Stevens) currently over 98% of American households have at least 1 television set and the average American watches around 3 to 4 hours of television daily. The thought that television can entertain and inform as well as influence is equally powerful and disturbing. As early as the 192 0 s, Thomas EdisonRead MoreMass Media And Gender In The 1950s752 Words   |  4 PagesStates since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expandedRead MoreThe Influence of Television on Our Culture Essay1292 Words   |  6 Pagesbe the reflection of our society or influence the behavior of the members of our community? Since 1936 when television broadcasting begin, it priority was to inform and to entertain our society; subsequently, a massive amount of rules and regulations were created to control the material presented in TV, which principal goal was to safeguard the moral and ethical standards of it time. Nevertheless, from its beginning to the present home entertainment television standards contents have change; likewiseRead MoreDoes Reality Television Influence Youth?1480 Words   |  6 PagesJaesuk Eom Dr. Mary Gray English 1303 29 March 2016 Does reality television influence youth? Part I Television plays a very large and influential role in spreading modern pop culture. It seems like there is no doubt that television are taking over and regulating many of our business, social value, and lifestyle. Its entertaining aspect led it to become a significant part of our lives. Since it has deeply rooted into our culture, we might believe that it always has been on our side. However, I personallyRead MoreThe Golden Age Of Tv And Now1603 Words   |  7 PagesRabiah Borhan Mr. Battaglia Legacy of Television American Television and American Society: The Golden Age of TV and Now Preface: â€Å"TV has become a significant part of American life, with 98% percent of Americans homes having at least one set and with the average set turned on six hours each day† John E. O’Connor (xiv). Within 15 years of production, about 83 million American homes had at least one television set. TV is such an essential part of our everyday lives, that it would be hard to imagine

Thursday, December 12, 2019

Digital Marketing-Highfield Hotel-Free-Samples -Myassignmenthelp

Question: Introduce the brand and explain the current offering, positioning and target audience of the brand. Describe the digital Marketing Strategies that have been used by the brand by analysing and evaluating the current website and Social Media Platforms used by the brand. Answer: Introduction Today in the digital age, it becomes important for the business to have strong online presence. The company must have an attractive website. Social media platforms also play a significant role to make the business popular. Through strong online presence the company can get various benefits. Attractive website works as silent salesman for the company (Gan et al., 2007). Even if a company does not provide effective products and services but the company can attract potential customers through website and social media platforms. If customers do not see the online presence of the company then company may loss so many customers (Wymbs, 2011). In the given report for research we have taken a local hotel of Sydney, Australia. The name of the hotel is Highfield hotel. The hotel is located at 166 Victoria Street, Potts Point NSW 2011, Sydney, Australia. The company has normal website in which only limited information is available. The Companys website is not attractive. Detail information abo ut company and its digital marketing strategies are mentioned in the report. One another local hotel, Amora hotel we have also taken for analysis. Analysis Highfield hotel provides room facilities to customers. Currently the hotel has total 32 rooms which are completely furnished. The hotel provides various facilities to customers like wireless internet service, clean bed sheets, clean bath towels, clean pillows, clean blankets, colour television, DVD player, heater, fan, refrigerator, etc. Both single bedroom and double bed rooms are available. Customers can do both short term and long term stay in the hotel. The hotel is located nearby Kings cross station. The hotel also arranges airport tickets for the customers. Customers can easily get other transportation facilities. The hotel charges different prices for different room types. Highfield hotel targets medium income customers because the prices of services are normal. The target customers of this hotel are singles, married couples and tourists. For positioning, the hotel uses its facilities and services which it provides in normal cost. The hotel is located at good place, which help s to attract customers. The hotel also provides additional facility like ticket booking for customers (Highfieldhotel, 2017). (Source: Highfieldhotel, 2017) Figure 1: Website of Highfield hotel In the given paragraph we have described the digital marketing strategies which Highfield hotel is using. We have also analyzed performance of its current website and its social media platforms. The design of the website is not good. The layout of the website is very bad. The content that is available on the website is also not attractive. Limited tabs are available in the menu bar and limited photos are present on the website. The photos of the hotel and of the facilities which are available on the website are also not attractive. Social media icons are also not available on the website (Highfieldhotel, 2017). For digital promotion, the hotel has posted advertisement on various websites like www.hotel.com,www.cleartrip.com, www.booking.com and other travel websites. Highfield hotel uses only two social media platforms which are Facebook and Youtube. The hotel only uses social media marketing for attracting customers. But after analyzing Facebook and Youtube we have analyzed that Hig hfield hotel does post regularly on social media platforms. On Facebook account the last post was posted on 10 April, 2017. Only 6 to 7 posts are available on Facebook and on You tube on 2-3 videos are available. Brand performance The Internet marketing strategies of the hotel are ineffective and the reasons are given in this paragraph. The hotel is using limited social media accounts for promotion and on the available social networking sites, the Highfield hotel is not posting regularly. The posts which are present on social media accounts of the hotel are also not attractive. The website of the hotel is very unappealing. Highfield hotel is not using other digital marketing methods like blogging, email marketing, search engine optimization, search engine marketing, affiliated marketing, pay per click advertising and content marking (Tiago Verssimo, 2014). All these digital marketing methods are essential and the company should use these methods to approach and attract customers (Schmidt, Cantallops dos Santos, 2008). The website of the hotel is not appearing in top pages of search engines and the reason is the content of the website is not effective. Effective keywords are not available in the content of th e website. Competitors There are so many major competitors of Highfield hotel such as Amora hotel, Radisson Blu Plaza hotel, Intercontinental hotel, Shangri-La hotel, etc. Amora hotel is one of the best hotels in Sydney. The hotel is successful because it is using various digital marketing strategies which are providing it competitive advantage. The hotel has very interactive website. The layout of the website is very attractive. Attractive images of rooms and facilities are present on the website. Social media icons are available on its website (Noone, McGuire Rohlfs, 2011). The customers can directly go to social media accounts of the hotel and can like and share the post. On the twitter account the hotel has posted many tweets and the hotel updates social media accounts regularly. The content available on the website is also very influencial. Amora hotel also does blogging to promote the brand. On you tube so many videos are uploaded till today. The hotel is also using search engine optimization method s, search engine marketing and pay per click advertising to increase brand awareness (Amorahotels, 2017). (Source: Amorahotels, 2017) Figure 2: Website of Amora hotel Conclusion In the given report the complete information about the Highfieldhotel, its offerings, target customers and its positioning strategy are described. Some digital marketing strategies which Highfield hotel uses are also depicted in the report. Some reasons are also mentioned to describe why the hotel has been unsuccessful with the digital marketing strategies. We have compared the Highfield hotel with Amora hotel in terms of digital marketing strategies. References Amorahotels, 2017. WELCOME TO AMORA HOTEL, viewed on 5 August, 2017 from https://www.amorahotels.com/hotels/amora-hotel-jamison-sydney. Gan, L., Sim, C.J., Tan, H.L. and Tna, J., 2007. Online relationship marketing by Singapore hotel websites, Journal Of Travel Tourism Marketing, 20(3-4), pp.1-19. Highfieldhotel, 2017. About Us, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/about.php. Highfieldhotel, 2017. Room Style Facility, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/room.php. Noone, B.M., McGuire, K.A. and Rohlfs, K.V., 2011. Social media meets hotel revenue management: Opportunities, issues and unanswered questions, Journal of Revenue and Pricing Management, 10(4), pp.293-305. Schmidt, S., Cantallops, A.S. and dos Santos, C.P., 2008. The characteristics of hotel websites and their implications for website effectiveness, International Journal Of Hospitality Management, 27(4), pp.504-516. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?, Business Horizons, 57(6), pp.703-708. Wymbs, C., 2011. Digital marketing: The time for a new academic major has arrived, Journal of Marketing Education, 33(1), pp.93-106.